YSL BEAUTY

YSL BEAUTY CLUB TAKE TWO

 YSL BEAUTY CLUB TAKE TWO

Location: Cais do Sodré Metro Station

Client: L’Oreal Luxe

Brand: YSL Beauty

Work: Creative direction & production and brand activation

 

About the project:

Creative event in the basement of Cais do Sodré metro-station. Guests arrived at the event as if they were travelling by metro, but were directed to a basement overlooking the metro line. On the floor there was a red line leading to the lipstick exhibition. There were various experiences in the basement, as well as a party to the sound of Lux’s iconic DJ Yen Sung.

Lipstick personalisation, a photocell with real perfumes, a ball machine typical of fairs, decontextualised with lipsticks. A neon lip photocell for selfies that gives the effect of infinity. S

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