Location: Parque da Cidade, Porto

Client: NOS

Brand: NOS Primavera Sound

Work: Concept, art direction and creative production, brand activation

About the project:

Since the Primavera Sound expanded to Portugal, to the city of Porto, we have created a brand activation that has become a symbol.

The iconic brand activation with handmade flower crowns.

The 100% ecological activation decorates festival-goers heads with romantic flower crowns and dyes the park in the brand’s colours.

This activation starts at 5pm and finishes at 9pm in a compact queue.

For the decoration of the space we used structures lined with unbreakable mirror, which reflect the park and the natural greenery of the City Park.

The wooden structure was lined with natural flowers and leaves in the areas that didn’t have a mirror.

The brand logos that serve as photocells, made of wood, are lined with natural flowers.