Location: Food Festival – City Park

Client: Sonae MC

Brand: My Label

Work: Creative art direction & production, brand activation

About the project:

Creative project for brand activation at a festival, set decor of three containers, inside and out.

One was dedicated to a product experience and PhotoBooth, the other was a casting where the participants not only recorded a video for Instagram but also received various brandes gifts. 

The motto was “In the skin of those you follow” and “Every follower is someone’s influencer”.

Two days of capturing and following new people.

The Food Festival, sponsored by Sonae, offers free music to everyone.