Location: Carpintarias de São Lázaro, Lisbon

Client: L’Oreal

Brand: CeraVe

Work: Production, set design and art direction

About the Project:

Launch party for the new CeraVe Hyaluronic Acid serum at Carpintarias de São Lázaro in Lisbon. This event had a special collaboration with the Portuguese artist Another Angelo (@anotherangelo) who created a visual identity and claim of the new product especially for this event, he also at the event performing live-painting at a large scale that served as a photocall for the influencers.

The decoration and brand activation for this event were in line with the brand’s youthful style. There was a personalised claw machine that had a selection of product and NOS alive festival tickets, an air hockey table and a a photobooth cabin.

At the party the artist EU.CLIDES performed followed by a DJ set from ZenGxrl.