LA ROCHE POSAY INNOVATION TOUR

Client: L’Oreal

Brand: La Roche Posay

Work: Conception, production, set design and art direction

About the project:

An event for pharmacists, where we presented the brand’s latest innovations.

Immersive experiences were we also created through installations.

Atopy – The feeling of itching, through the touch with very aggressive materials (sandpaper, brushes, bristles) and trough the sound of someone compulsively scratching.

Acne-Materials reminiscent of textures of blackheads and mirrors with descriptive texts, magnifying mirrors where you can see the pores of the skin greatly enlarged, some details of acne fot the person when looking in the mirror to experience the effect of the acne on the skin.

Rosacea-a red installation with translucent red material and red lighting, the plates with explanatory text are in red mirror fot the person to be reflected in a red spot.

At this event, we seek to create a whole laboratory of experiences, in the catering area with bar staff dressed in the white coat of doctors and pharmacists. We resorted to the pharmacy bottles, vintage and very technological videos.

The uniforms of the hostesses were laboratory suits.