Location: MAAT, Lisbon

Client: L’Oreal 

Band: La Roche-Posay

Work: Production, set design and art direction

About the Project:

Launch party for the new La Roche-Posay Mela B3 serum at MAAT museum in Lisbon. The venue was bathed in purple light, in line with the briefing for the new product. 

For the brand activation there was a a completely personalised claw machine where the influencers and pharmacists attending the event cloud try their luck at getting the new Mela B3 serum. 

The cocktail party was accompanied by a performance by the Portuguese artist Bárbara Bandeira and later a DJ set by M3DUSA.