Client: L’Oreal

Work: Conception, production, set design and art direction

About the project:

-A room for B3 Serum to correct dark spots, reduce wrinkles and even out the skin tone. The tensioned red lycra represents the elasticity of the skin, the projection of the blemishes represents the state of our skin when we have blemishes. 

Neovadiol Meno 5-Bi Serum its powerful blend of derm that helps offset the 5 visible signs of the menopause on the skin, the space represents the skin wrinkles that can increase at this stage of life and the feeling of very intense heat that one feels in the bedroom.

-Dercos #antiDandruff DS Shampoo, thanks to its powerful synergy of dermatological activities, the scalp’s microbiome is rebalanced. In this space we had a giant installation of the dandruff effect and the feeling of being inside a “Dandruff Bubble”.