Location: Parque da Cidade, Porto

Client: Sonae MC 

Brand: MyLabel

Work: Production, set design and art direction

About the Project:

Creative project for MyLabel’s brand activation at a festival. We created  “MyLabel Wonderland” inspired by vintage circus fairs. This activation was divided in different areas, a hand-painted vintage carousel where adults and children could take 

a ride, a bowling arena “Sunshine Bowling”, a fortune teller of beauty that played with personalised MyLabel Tarot cards, made for the event with texts dedicated to different products and a “Wheel of Beauty” that sorted brand products and gifts.