Location: Parque da Cidade, Porto

Client:  L’Oreal Luxe 

Brand: YSL, Lancôme, Kiehl’s, Urban Decay, iT Cosmetics

Work: Production and Set Design

About the Project:

For this project we worked closely with the L’Oréal team to create different spaces for the brands invited to be part of “Perfumes & Companhia” anniversary event. We developed different aesthetics rooms/corners for each brand, for YSL Beauty an edgy and sophisticated dark room, with two personalised vending machines “YSL LOVE SHINE CANDY SHOP” distributing YSL products and candies, a wall covered with pink envelopes where the guests cloud leave their “lipstick mark”. For Lancôme we created a soft-pink, feminine and classic French room, handmade logo with flowers, a “Lancôme flower Bar” and a activation featuring dried and preserved flowers where guest could make their own plaster paperweight.

IT Cosmetics often uses a palette of soft, neutral colors such as light pink, beige, and white. These tones reflect the brand’s focus on natural beauty and a “your skin but better” philosophy, the make-up station created for that corner reflected that aestethic. 

Kiehl’s aesthetic is a blend of vintage apothecary charm and modern minimalism, reflecting the brand’s history as a New York pharmacy established in 1851, the corner had handmade graffiti bookshelf and plaques, a neon light and the iconic Mr. Bones.