Client:  L’Oréal Pro

Brand: Steampod

Work: Creative art direction & production, brand activation

About the project:

Immersive launch event for the new L’Oréal Pro hair straightener – Steampod 4.

Aimed at the press, influencers and professionals in the field.

The white space with silver foil installations and white neon lighting, inspired by the board.

The catering was designed with the same silver palette and the main cocktail had dry ice to release a ball of smoke, inspired by the water vapour that Steampod releases.

There was also a shot with iinfluencers and a presentation,

The catering was served to the sound of electronic music by DJ Vanessa Kokeshi.