Client: L’Oréal Luxe

Brand: YSL Beauty

Work: Creative direction & production and brand activation

About the project:

YSL’s iconic Beauty Club, for the first time in Portugal, in Lisbon at the Rive Rouge.

The venue was chosen not only because it was the cool bar of the time, but also because it was black and red, very much in line with the briefing.

For the brand activation we had a lipstick ATM, where guests could not only pick their own lipstick from the machine and personalise it with custom engraving.

The photocall was a vintage bathtub with transparent balls and confetti.

At the party there were mouth-shaped telephones where guests could communicate.