Location Porto: Galeria Nuno Centeno

Location Lisbon: Carpintarias de São Lazaro

Client: LÓreal Luxe

Brand: YSL Beauty

Work: Creative direction & production and brand activation

About the project:

The launch of LIBRE was the biggest brand launch in recent years.

A striking perfume for a very young generation, which is highly inspired by the brand’s creators, himself an artist.

The venues chosen were art galleries, and the events were experiences in line with the briefing. The launch motto was “je suis libre”, for a free, empowered, couture and edgy woman.